A practical comparison of shell scheme and custom-built booths, and when each one is the better fit.
When you book an exhibition you'll usually see two options: a shell scheme booth from the organizer with basic walls and lighting, or raw space where you build a booth designed for your brand. Neither is always right; the right one depends on your goal, budget and timeline.
Shell scheme
A standard structure supplied by the organizer. It suits first-time exhibitors, small spaces or tight timelines. It saves time and cost, but it looks like the booths around it, so standing out depends on how it's dressed: graphics, extra lighting, furniture and screens.
Custom booth
A booth built from scratch around your brand story and the visitor journey. It suits major exhibitions, product launches and organizations that want a strong presence. It needs more time for design, fabrication and approvals, but gives you full control of the space and the experience.
Five questions that settle it
- What is your goal? Brand presence is different from lead capture or a product launch.
- How many weeks are left? A custom booth needs time for design and fabrication.
- How big is the space? In small spaces, a well-dressed shell scheme can perform strongly.
- Will you exhibit more than once? Some custom elements can be built for reuse.
- What experience do you want? Interactive screens and demo zones need dedicated space and structure.
7G offers both: dressing shell scheme booths, and designing, fabricating and installing custom booths. Not sure which fits? Send us the exhibition and space details and we'll recommend one.
From our projectsCenter for National Health Insurance — Global Health Stand
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